Whether the controversial message is politically – motivated, or alludes to to other important issues, these photographs are meant to be thought – provoking. One thing is certain, there tends to be an element of controversy involved in fashion photography. Further, Avedon also challenged the established techniques in the industry, by instructing his models to show emotion. In fact, 20th century photographer, Richard Avedon, was known for bringing diversity to the world of fashion photography, as he championed the use of models of colour. Soon, fashion photographers brought reform to the industry. For this reason, it is easy to identify the time in which a photograph was taken. In particular, this included the ‘Grunge’ movement and featured undertones of capitalism and nonconformism. Likewise, fashion photography of the ’90s was influenced by the pop culture at the time. Additionally, other experts in the field turned to themes such as parody and self – criticism in their compositions.Īs with the fashions, the photographs succeeded in capturing the essence of the era. However, photographer, Henry Clarke, was one of the first photographers to use his work to hint at the changing role of women in society. Prior to this, fashion photographers were careful to steer clear of suggesting their political views in their compositions. According to the Lens, a blog on photography, video, and visual journalism, after World War II, the evolution of fashion photography took a surprising turn. By the same token, the political climate played a role in shaping the way fashion photography was practiced. Each photograph provides contextual evidence of society’s values at the time it was taken. Moreover, fashion photography is also considered a means of historical preservation. From this point forward, fashion photography has remained an important tool for illustrating the story or inspiration behind the fashions - and the women wearing the designs. It is evident that Steichen’s background in fine art as well as his understanding of fashion as an art form is what lead to his success as a pioneer in fashion photography. Later, Steichen was regarded as one of the best and most highest – paid photographers in the world at the time.
Steichen eventually went on to work as a photographer for the publication, Condé Nast. This composition was entitled, ‘ L’art de la robe’ – the art of the dress. This, in term, made the garments even more appealing. As a result, Steichen’s innovative use of visuals told the story behind the fashions, hinting on the lifestyle of the designer’s target clientele.
#Fashion art photography series
Steichen succeeded - this lead to the release of a series of photos for the magazine Art et Decoration in which models were posed at the bottom of decorative marble staircases and in front of ornate mirrors, dressed in Poiret. The earliest origins of Fashion Photography took place in 1911 when the publisher of Jardin des Modes and La Gazette du Bon Ton, Lucien Vogel, challenged photographer, Edward Steichen, to present fashion as a form of art. Read on below to learn about the history and evolution of fashion photography. By incorporating visual aspects that elicit emotion, fashion photography has kept the fashions and other important issues relevant, long past the “shelf – life” of the trends. Thus, photographers must create a dialogue by portraying the designers’ artistic visions, capturing the spirit of the times, or creating controversy. Historically, photography has transcended beyond selling - it is an intricate art form.
From its early history, fashion photography is used as an effective means of storytelling. Remarkably, while it is key to selling, it serves an even deeper purpose. Fashion photography is an essential part of the fashion industry.
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